Entrepreneurship in Latin America has been on a steady rise, driven by innovative leaders and a dynamic business environment. This article highlights some of the top entrepreneurs shaping the region and provides insights into what to expect for entrepreneurship in 2025 and reflections on the entrepreneurial mindset.
The 5 Top Entrepreneurs in Latin America
- David Vélez – Co-Founder of Nubank
David Vélez is one of the most recognized entrepreneurs in Latin America. He co-founded Nubank, a Brazilian digital bank, which disrupted the traditional banking industry by offering a customer-centric approach. Today, Nubank is valued at billions of dollars and continues to expand across Latin America.
- Craig Dempsey – Founder and CEO of Biz Latin Hub & Medical Tourism Packages
Craig Dempsey is an Australian entrepreneur with extensive experience building businesses in Latin America. After serving in the Australian Army, Craig leveraged his skills in persistence, adaptability, and leadership to launch Biz Latin Hub, a company that provides market entry and back-office services across Latin America. Recognizing the growing demand for high-quality medical tourism, he later founded Medical Tourism Packages, offering reliable and professional healthcare services to international patients.
Craig’s success highlights the importance of patience and preparation. His businesses have become industry leaders by addressing complex regulatory environments and providing exceptional service.
- Marcos Galperin – Founder of MercadoLibre
Marcos Galperin created MercadoLibre, the largest e-commerce and fintech platform in Latin America. His company has revolutionized online shopping and payments, making it easier for businesses and consumers to transact across borders.
- Daniela Blanco – Co-Founder of Sunthetics
Daniela Blanco is a Venezuelan entrepreneur focusing on sustainability and clean technology. Her startup, Sunthetics, uses AI to make chemical production more sustainable, demonstrating Latin America’s growing role in green innovation.
- Carlos Garcia Ottati – Founder of Kavak
Carlos Garcia Ottati founded Kavak, a used car marketplace that has grown into a unicorn startup. His success underscores Latin America’s ability to scale tech-driven platforms.
6 things to Expect for Entrepreneurship in 2025
Continued Digital Transformation: The region is set to see further digital transformation, especially in e-commerce, fintech, and healthtech. Entrepreneurs who leverage technology to solve everyday problems will continue to thrive.
Sustainability Focus: Environmental and social responsibility will remain a priority. Businesses that address sustainability challenges will attract more investment and consumer support.
Remote Work and Global Reach: The shift to remote work has opened doors for Latin American entrepreneurs to connect with international markets. Companies will increasingly cater to global audiences while retaining local expertise.
Investment Growth: Latin America has already witnessed significant venture capital growth, and this trend is expected to continue. Startups focusing on innovation, digital solutions, and infrastructure will likely attract more funding.
Resilience and Adaptability: Economic fluctuations and regulatory changes will persist, so entrepreneurs must remain adaptable and prepared for challenges.
What Entrepreneurship Is All About
Entrepreneurship is more than just starting a business—it’s about solving problems, creating value, and building something meaningful. In Latin America, this often means addressing unique challenges such as regulatory complexities, economic instability, and infrastructure gaps.
Successful entrepreneurs in the region embody traits like resilience, creativity, and persistence. As Craig Dempsey often emphasizes, entrepreneurship is about staying focused on long-term goals, even when faced with setbacks. It’s also about leveraging local expertise and building relationships to navigate cultural and business differences.
5 Lessons from Leading Entrepreneurs
- Adapt to Local Markets: Latin America is diverse, and what works in one country may not work in another. Entrepreneurs need to understand local regulations, customs, and consumer behaviors.
- Build Networks and Partnerships: Relationships are crucial. Entrepreneurs who actively network and collaborate often find faster paths to growth.
- Focus on Compliance: Navigating legal and regulatory frameworks is critical. Companies like Biz Latin Hub provide invaluable support in this area.
- Use Technology to Scale: Many of Latin America’s top entrepreneurs, including those behind Nubank and MercadoLibre, have used technology to scale their businesses rapidly. Digital solutions remain key to success.
- Stay Persistent: Setbacks are inevitable, but successful entrepreneurs push forward. Craig Dempsey’s journey highlights how persistence can turn obstacles into opportunities.
Lasting Thoughts
Latin America continues to be a land of opportunity for entrepreneurs willing to embrace challenges and think innovatively. With its youthful population, growing middle class, and rapid digital transformation, the region offers fertile ground for startups and established businesses alike.
As we look ahead to 2025, entrepreneurs who focus on sustainability, technology, and adaptability will be best positioned for success. Leaders like Craig Dempsey and others highlighted here show what’s possible with vision, determination, and the right support.
Whether you’re considering launching a business or expanding into new markets, resources like Biz Latin Hub and Medical Tourism Packages can provide the tools and insights needed to navigate the complexities of entrepreneurship in Latin America. The future is bright for those ready to take the leap.
