Search engine optimization (SEO), when used strategically, can bring many benefits to businesses, including increased web traffic, more qualified leads, and an increase in the number of sales. SEO can bring organic attention to your company, which is free. Understanding the fundamental principles of SEO will help you create appealing, high-ranking material to reach your audience and meet their needs. Understanding and implementing SEO practices will increase your business growth, and you will see higher engagement.
What is SEO?
Search engine optimization (SEO) is a collection of practices that content creators can use to improve the ranking of certain web pages in search engine results. These practices will bring more traffic to the website and increase visibility as well as revenue. It’s important to remember that SEO isn’t something you can do just once and then forget about. It is important to use SEO as a standard way of creating new content and updating existing content.
SEO is heavily focused on Google’s search results because the majority of searches are conducted through it. from 2018 to 2019, over 95 percent mobile searches were conducted using Google. In the hyper-connected modern world, visitors to websites expect to be able find answers within the first few search results. Your website should be listed in the top 10 results to boost traffic. The higher you are, the more likely people will click through.
SEO includes the best practices of website speed, photo captions and links, as well as interacting online. These digital marketing resources are free and can help you with website optimization.
Top 8 SEO Benefits
You can increase brand recognition, boost company revenue, and gain credibility by implementing the right SEO strategy. We’ve listed eight benefits of incorporating SEO in your marketing strategy regardless of the industry you work in or the size of your company.
SEO benefit 1: Increases organic search traffic to your website
Search engine traffic is the viewers who discover your website. Your website must be optimized to guide traffic in the right direction. Google should be able to identify that your site provides the best answers to questions.
There are approximately 63,00 Google searches are performed every second. With the right SEO strategy your business can compete to be in some of these search results. Focusing on keywords that are relevant to your business or information you wish to share will help improve your SEO.
Google’s web crawlers scan every website on the internet for keywords, user-friendly layouts, and overall trustworthiness. These bots then use the data they collect to find the best answer for each query. Think about the words and phrases that users might use when searching for accounting software for non-profits. Google will give your post a better ranking if you correctly use the keyword “accounting for nonprofits” in your post, and answer the question thoroughly.
SEO Benefit 2: Generates Leads Cost-Effectively
As an inbound marketing technique, SEO can be a cost-effective way to increase your online presence. SEO Services can be used strategically to reach people who are searching for your service or product, or have found your listing or post by using specific search terms. These leads are ready to buy.
Search engines are the starting point for most online activities. Imforza estimates that 93% of online experiences begin with a search engine. 70% of all click-throughs are from organic results, not paid advertisements. SEO leads result in a sale 14% of the time. Print advertising and outbound marketing have a closer rate closer to 1.7%.
SEO is also not a temporary solution. SEO is a great alternative to paid ads, which stop bringing traffic after the campaign ends. A well-managed SEO strategy can bring quality traffic to your website over time.
Benefit 3 of SEO: Brand Awareness
You want to be a leader in your field, but also a solution that is relevant to your audience. There are 1.88 billion websites on the internet. How can you make sure that your brand is recognized by the public? One of the best methods to achieve this is through an SEO strategy.
First-page rankings on Google increase your visibility and authority. You should notice an increase in clicks after you have optimized your content for search queries. This will help you to build your trustworthiness and engagement. Your SEO strategy can create a momentum that will lead to a greater brand awareness.
Remember that brand recognition isn’t only about people knowing your name. They should also be aware of what your brand represents, how it can benefit them and the services you offer. Content marketing is all about providing searchers with valuable information they can trust and understand. This trust allows them to easily convert leads into sales.
SEO benefit 4: Stay ahead of the competition
Every industry has competition. You should also study the SEO strategies of your competitors, just as you would their print marketing strategies. Sites such as Moz and SEMrush let you see which keywords your competitors are ranking for, the number of pieces of content that they have, and their linking strategy. You can then create a strategy for outranking your competitors once you have narrowed your focus on the keywords most relevant to your business.
You can do this by looking for areas where your competitors are lacking (e.g. using a phrase or keyword that they don’t rank for). You can increase your Google visibility by identifying clear opportunities to improve your SEO.
SEO benefit 5: Optimize Your Website for Mobile Users
Mobile searches are increasing daily. 61 per cent of searches will be conducted on mobile devices by Q2 2021. How does this translate to businesses? You risk losing more than half your audience if your site isn’t optimized for mobile. Google will also automatically give a higher ranking to a website that has been optimized for mobile use. Although your website might look great on PCs, the screen sizes and load times of mobile devices are drastically different. It’s not optional for businesses now to maintain a mobile friendly digital presence.
Tips to improve the experience of using a mobile phone include
- Format the button sizes to ensure they’re not too small or large that they interfere with your content.
- Be concise. Mobile devices have a smaller screen size than PCs.
- Avoid pop-ups as they can be distracting and difficult to navigate.
- Make sure your template is responsive, regardless of the size of the screen.
Berkeley Digital Marketing Boot Camp offers a hands-on program that will teach you these and other ways to make mobile-friendly your website.
SEO benefit 6: Building Trust
Even with an effective SEO strategy, it takes time to build customer trust in your company. To become a reliable source of current information, invest in high-quality content. This will improve how consumers perceive your business, and increase your ranking.
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Google doesn’t only look at specific words to rank your site. It also considers how frequently and authoritatively you engage with your audience. Google looks at how you interact with your visitors, even if they do not buy from you. Google’s three-pronged strategy to rank websites includes EAT – expertise, authority and trustworthiness. This means that it doesn’t really matter how many times you use a particular keyword, if the content isn’t useful to your audience.
It takes time to engage your audience, but the results will be worth it. You’ll see a higher ranking in search engine results and a larger market share. Add contact pages, Google Maps and comment sections to make it easier for your visitors to reach you. Encourage healthy dialogue and provide solid feedback. Create content people will want to share, because they appreciate what they have learned.
SEO benefit 7: Improves all your other marketing strategies
Your SEO strategy can reach new heights when you combine organic search with inbound and outbound paid marketing. It’s important to have a library of resources that can be used to create marketing material. This will help you to provide relevant information and answers to questions. No matter how a customer found you, your first-page Google ranking can increase their trust.
You can also gain insights on industry trends by monitoring your SEO. You will be able to see what information is most valued by people, and what makes them hesitate before making a purchase. As you monitor Google rankings and search engine optimization, pain points will become apparent.
Your site may appear on more than one page of the search results when your paid ad is ranked in the top Google search results, and your organic SEO ranking is high. The paid ads are displayed first and organic search results appear directly below.
SEO benefit 8: Increases foot traffic to your brick and mortar store
SEO isn’t only for online businesses. Google is the first place people go when they are looking for something, whether it’s a shirt or a restaurant. Google’s “near me search” option uses an individual’s location to find the best service for their search query. Google reports that 88% of mobile users who search for “near me”, will visit a store within a week and 76% will do so within a single day. This is a huge number of customers that can be gained by using the right SEO strategy.
Make sure that people can easily find your physical store online. This can lead to more traffic. Google should know your business location and what services you offer to drive more traffic to your brick-and mortar location.